![]() ![]() But India Today Group’s Aroon Purie (Business Today is published by his group) liked the idea and asked the USbased Srivatsa to relocate to India and get the radio channel going.Ĭhristened Meow, the FM channel has been on air for a little over five months now (it was launched on May 1) and by all accounts, it’s found a unique niche. It is also in the process of launching a show called Sona Le Ja Re on Sahara that is similar to Gold Safe (on Zee), besides sport shows such as virtual soccer and cricket.Ī 60-year-old movie production house breaks new ground with a portal.ĪPIDC Venture CapitalA year-and-a-half ago when Anil Srivatsa came up with the concept of a just-for-women FM radio that would have chat show hosts instead of radio jockeys, there weren’t too many takers for it. ![]() ![]() “We are doing totally different things for the Indian market, where we are trying to introduce new content and in some cases modifying some of the global content to suit the audience here,” says Thakar, 44, who worked with HCL and a Silicon Valley start-up earlier.Ĭellcast, whose parent company is owned by Canaan Partners (39 per cent), UK-based Cellcast Plc (37 per cent), and the management team (24 per cent), buys telecast slots from channels and is now negotiating with others such as Zee, Nimbus and some news channels. Another of Cellcast’s shows, Gold Safe, involves puzzles and quizzes and the winners are announced on a daily basis and are given prizes in both cash and kind. The bids pop up on screen via a graphical interface and the lowest bid gets to win. ![]()
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